Deals & Promotions

Big Boy Protein Granola is a popular crunchy breakfast granola with a perfect dragon fruit flavor. Baked muesli with tropical fruit, hazelnuts and milk chocolate. Granola is the perfect companion for your busy mornings. Put it in milk or white yogurt, add fruit, add nut cream and you have a perfectly balanced breakfast. Instant addiction is guaranteed with Protein Granola!

A high-quality whey concentrate with a delicious creamy consistency. 100% Whey is characterized by an excellent amino acid profile, excellent solubility and quick digestibility. If you need to supplement your daily protein intake, Builder 100% Whey is a great solution for you. One serving contains up to 20 g of high-quality protein, that contributes to the growth and maintenance of muscle mass.

Dedicated Nutrition branded Funnelneck Sweater with large Dedicated logo printed on front.

Spice up your long winter evenings with this pastry from our limited edition. Santa himself would love this recipe! A gingerbread latte smells as sweet as your memories of Christmas cheer. Waiting for the holidays just got tastier!

Experience a Christmas full of joy, flavour and nostalgia. The BIG BOY Advent Calendar 2025 will transport you straight to the Christmas markets – to the smell of gingerbread, warm punch and lights that create the perfect festive atmosphere. Each window hides a different delicious surprise from our workshop, including limited edition products that you won't find anywhere else.

Cashew nuts blended together with peanuts into a creamy texture with perfect white chocolate complemented by the sweet and tangy flavor of strawberries. An exceptional taste without added sugar, gluten, or any chemicals. Grand Zero Strawberry will keep you satisfied throughout the morning, while the nuts provide essential vitamins and minerals.

Close your eyes and let yourself be transported to a world where the smell of freshly baked pastries fills the air, carols can be heard in the distance, and every bite is like a warm Christmas hug. Christmas cinnamon Bueno is a soft, creamy spread that combines the love of nuts and the warming taste of cinnamon in one perfect spoonful. It's the spirit of Christmas hidden in a jar. And it tastes the best.

Do you know that golden, addictive caramel from our bestseller BIG KING? Well, we listened to your requests and made it on its own! In full force, with a generous portion of salty caramel bliss. No compromises, no waiting for the next bite, caramel is the only star here. Salty Toffee is silky smooth, intensely caramelised and subtly salty. Exactly how we wanted it, "more and on its own"! It goes well with porridge, pancakes, desserts or just on a spoon when you need to sweeten your day. So if you've ever wanted even more caramel in BIG KING... here you go. A wish come true in a jar.